“The way to get started is to quit talking and begin doing.”
This is a quote from one of Walt Disney’s many speeches. You know Walt as the creator of Mickey Mouse, Donald Duck, Goofy and other beloved characters.
But did you know that Walt Disney was one of the most successful entrepreneurs in the history of the world? It’s true!
He took an idea for a cartoon character and, through his vision, built an empire that touches every corner of the world.
He was a thinker, a dreamer, and most importantly, a DOER of deeds!
But, above all, Walt Disney was a master at selling other people on his visions, and that’s what built his company into a cultural institution!
What does that mean for us in our businesses?
We can all get better at creating our sales messages (unless you’re already making all the sales you want – which is nobody I’ve ever met!).But practically everybody procrastinates in creating those necessary sales messages.They put it off… They hope some magical “Mickey Mouse” character will appear out of thin air and conjure up the perfect message on the first try.
But in the end, the only way to make sales is to start putting your sales messages out there, learn from your results, and improve over time.
How do we get started doing that process of improving our sales messaging?
First, stop getting ready to sell. Start selling!
That means you put yourself and the product “out there” and see what happens.
See how people react to your sales messages AND keep trying new things (using proven patterns known to produce sales) until you find the message that resonates with your audience.
Second, disconnect your ego from the process!
Most people are scared of rejection, or failure, or looking foolish in front of others. That fear stops them from even trying very hard when it comes to sales.
Why do they do this? Because if you don’t give it 100% it lets you off the hook when you fail (since you didn’t try all that hard to begin with).
If you invest some time to discover and use the proven patterns that create effective sales messages, it'll change your life faster than any other business skill you could develop!
Why? Because developing the skill of creating effective sales messages will enable you to sell the world on your vision… just like Walt Disney did!